About the Rodale Institute: Staff

Executive Staff and Program Managers

Timothy J. LaSalle, CEO (chief executive officer)
Tim LaSalle holds his doctorate in depth psychology at Pacifica Graduate Institute, a master’s in populations genetics from Virginia Polytechnic Institute and State University, and a bachelor of science degree from California Polytechnic State University (Cal Poly). For 12 years he was a full professor at Cal Poly, where he taught dairy science classes and served as the president and CEO of California’s Agriculture Education Foundation. While at Cal Poly, LaSalle started and operated a conventional dairy near Templeton, California. More recently, LaSalle served in an executive capacity with various nonprofit organizations, including the Environmental Center of San Luis Obispo County and the Allan Savory Center for Holistic Management.

Jeff Moyer, farm manager
Jeff Moyer is an expert in organic crop production systems including weed management, cover crops, crop rotations, equipment modification and use, and facilities design. He has helped countless farmers make the transition from conventional, chemical-based farming to organic or sustainable methods. Throughout his more than 30 years at the Rodale Institute, Moyer has brought a farmer’s perspective and approach to issues in organic agriculture. He chairs the National Organic Standards Board, which assists the USDA Secretary of Agriculture in developing standards for materials to be used in organic production as well as advising on other aspects of implementing the National Organic Program.

Greg Bowman, communications: managing editor
Greg Bowman holds a bachelor of arts degree in political science and communications from Goshen College, Indiana. He brings 27 years of journalistic experience to his work within the communications department of the Institute, and its New Farm stream of online content focusing the sustainable agriculture and food news and research. Bowman supports the Institute’s leadership through New Farm in building regional food systems which engage sustainable farmers with their communities. He helped edit the Institute’s New Farm magazine from 1990-1995, and collaborated with the USDA’s Sustainable Agriculture Research and Education program to produce two farmer how-to books: Steel in the Field: A farmer’s guide to weed management tools (1971) and Managing Cover Crops Profitable, 2^nd Ed. (1998), which was updated and reissued in 2007.

Maria Pop, communications: outreach and education manager
Maria Pop holds a master's in adult education and a certificate in distance education from Pennsylvania State University and a bachelor of science in horticultural engineering from the Academy of Agricultural Sciences and Veterinary Medicine, Romania. She manages the development, planning and implementation of all online and on-site outreach and education programs at the Rodale Institute headquarters in Pennsylvania as well as other locations throughout the United States.

Louise DeVall, communications: bookstore manager
Louise DeVall holds a bachelor of science degree in secondary education, social studies from Kutztown University. She purchases and maintains the inventory of both the on-farm and online bookstores and manages the bookstore’s wholesale division. She serves as the Rodale Institute’s Information Specialist, researching answers to all e-mails received by the Institute. Louise is the first person that visitors will see when they tour the Institute’s farm, offering them her wealth of knowledge and passion about organics.