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Conclusion
Business and marketing plans are the basis of a well-run organic enterprise. The information in this module will help you build your business through developing sustainable relationships with customers who value what you offer them, in products and in service. The steps outlined here will guide you in harnessing the economic opportunities that spring from the distinctive aspects of your enterprises.
Value and values go hand in hand when it comes to marketing. Organic farming values the land, the environment and the people. Your role is to extend the value to your past, current and future customers while sustaining the viability of your business.
Following the planning steps outlined in this module should be helpful to you even if you never actually write down a plan. Each time you re-evaluate the details of your farm in a systematic way, you should gain insights and deeper understanding. This information helps you improve production and is the foundation for capturing the maximum benefit in the marketplace.
Combine what you learn internally with the best marketing matches on the outside—and expect things to change frequently. Get to know your customers, and stay attuned to their changing interests. Along the way, keep an eye out for the competition. Learn from them and your business records to home in on your areas of particular advantage. Do the best planning and marketing you can, but be ready to ask for help when you need it.
The next module is about certification through an accredited certifying agency. Yes, it’s the paperwork of organics, but there’s a real payoff for the effort if it fits your situation. Even if you don’t plan to pursue certification, I encourage you to at least read through the module to see what’s involved.
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