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Lesson 3: Organic dollarsOverview
In the last lesson, I gave you tips for creating your marketing plan and marketing strategy. In this lesson, I'll share some ideas about pricing—one of the four P's of marketing and a central factor in your bottom line. How you set prices can influence your revenue and profits, either negatively or positively.
If you don't think you have the time to take a close look at your costs or don't think you can control the prices you get for your products, this lesson is for you. Pick up tips and strategies on recording and tracking costs, learn how to set prices at profitable levels and get information on budgeting and accounting.
By the end of this lesson, you should be able to use your pricing and cost information to formulate budgets, calculate profit and loss, and use the course’s Crop Conversion Calculator to estimate prices.
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