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Summary
In this lesson, we talked about writing a marketing plan while considering product, place, price and promotion. The heart of marketing is knowing your product, understanding your customers and finding creative ways to bring them together. In order to successfully execute a marketing program, you need a plan. Your marketing plan is a detailed road map for where you are going, how you will get there and what you'll learn along the way.
If the remainder of this module, we'll delve into the details of pricing and financial management. Using this information in combination with the Crop Conversion Calculator can help you better understand how your production and marketing decisions affect your farm's profitability. Take a deep breath—or even a walk around the farm to think of the possibilities—then plunge ahead. We hope this leaves you excited about the ways that marketing your farm’s organic value can open the door to new kinds of farming opportunities.
Be sure to visit the Resources section at the end of this module for more help in assembling a marketing plan and applying the five P's of marketing to your farm business.
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 Preparing winter citrus samples at the Davis Farmers Market in California. (Photo: Don Lotter)
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