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Summary
Too many farm businesses fail because their effort and hard work aren’t matched by careful planning. I encourage you to take the information in this lesson and build a strong business plan that allows you to take advantage of the opportunities in the organic market today.
The organic difference—in quality and price—can become the competitive edge for your organic business. Your job is to decide how you can best build value and values into your farm enterprises.
Be sure to visit the Resources section at the end of this module for information on learning more about the various parts of your operation that will shape your marketing strategy.
Even if it’s not part of your Organic System Plan, understanding the organic marketplace and the opportunities it offers is essential to your success with organics.
In the next lesson, we'll talk more about how to create a marketing plan.
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