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Pioneering organicsJ.I. Rodale popularized the term "organic" when he founded Organic Farming and Gardening magazine in 1942. J.I. and early contemporaries—such as Rudolf Steiner, Sir Albert Howard and Lady Eve Balfour—believed that healthy soil was the key to proper nutrition and human health. Now, in the 21st century, modern science is proving that they were right.
J.I. bought his farm outside Emmaus, Pennsylvania, in 1941 and in 1947 founded the Soil and Health Foundation—known today as the Rodale Institute—to "conduct, engage, foster and encourage scientific research and study, teaching, training, informing and educating the public on and concerning the soil, food and the health of people and their relationship to each other."
When J.I. Rodale died in 1971, Robert Rodale and his wife, Ardath, continued the work that he had begun. In 1972 they bought the 333-acre farm near Kutztown that is the present-day home of the Rodale Institute, and in 1979 they introduced The New Farm magazine to educate farmers about organic agriculture.
"One of these days the public is going to wake up and will pay for eggs, meat and vegetables according to how they were produced. A sustainable premium will be paid for high quality products, such as those raised by the organic method."
~J.I. Rodale,
Organic Farming and Gardening, May 1942 |
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