Consumers struggle to decide what makes a home “green”

A study on the nation’s consumers by the Shelton Group indicates that they are overwhelmed by what they perceive as the demands of “green living.” The respondents of the study varied widely in their answers about what they could do to make their homes greener and did not always agree about what features are most important. The results show that consumers want to make their homes more eco-friendly, they are often confused about their options and the meanings of the buzzwords they hear. Full story: Shelton Group